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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Trish Bertuzzi – The Bridge Group: 2016 is the year we will modify our sales process to truly reflect how our buyers want to buy. Simplified. …

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process. Advanced data enhancement and lead scoring make it easier for sales people to automate lead nurture processes without becoming marketing automation experts. I can definitely see the motivational poster.

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Customer education is a vital part of the customer experience

Martech

They didn’t allow for external distribution and integration into CRM and marketing systems. Northpass was launched in 2015. ” Customer education meets CRM. “By pushing learning data into the CRM records, it gives the business a more complete view,” he said. “There are two big parts,” he said.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. That really changed the direction of my life.”. What do you need?”.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. These will be processes that execute in ZenIQ and, mostly, in external systems.

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How does a company stand out in an existing market?

Tomorrow People

As one of the first companies to go completely cloud-based, the company disrupted the traditional CRM software market and offered a novel solution to businesses. In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI. Its core mission is data quality, which it addresses using a variety of techniques and vendors.