LeadSquared
JANUARY 28, 2015
The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. To get learners, you need to invest in marketing. Do content marketing. Spend money on ads. Hope it helps.
Adobe Experience Cloud Blog
DECEMBER 16, 2016
Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. A meaningful experience that resonates will differentiate your organization from others. As the saying goes, content is king.
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Hinge Marketing
NOVEMBER 12, 2015
Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently. Differentiation is one of the toughest challenges for a CPA firm.
Integrated B2B
SEPTEMBER 23, 2015
Paul Matthyssens and Koen Vandenbempt reveal in ‘Moving from basic offerings to value-added solutions: Strategies, barriers and alignment’ that in increasingly commoditized markets, B2B companies can differentiate themselves by seeking a more service-based proposition. In their 2015 study ‘The Chief Marketing Officer Matters!’,
Integrated B2B
SEPTEMBER 23, 2015
Paul Matthyssens and Koen Vandenbempt reveal in ‘Moving from basic offerings to value-added solutions: Strategies, barriers and alignment’ that in increasingly commoditized markets, B2B companies can differentiate themselves by seeking a more service-based proposition. In their 2015 study ‘The Chief Marketing Officer Matters!’,
Content Marketing Institute
JULY 11, 2018
That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.
chiefmartech
APRIL 12, 2022
Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Systems of differentiation embody the processes and experiences that make your business unique.
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