2015 Analytics Marketing Automation Marketing Automation Services 
Customer Experience Matrix
JULY 31, 2015
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Open source vendor Mautic has some interesting potential but it’s too soon to see any actual impact.
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
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NuSpark Consulting
FEBRUARY 5, 2017
Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities.
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
The Lead Agency
JUNE 17, 2019
B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. reduction in marketing overhead. It has been found to drive a 14.5%
Adobe Experience Cloud Blog
JANUARY 13, 2017
But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. Markets are exploding, so why go one-to-one when you can go one-to-many?
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