Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Adam Singer, Analytics Advocate and Program Manager, Google ( @AdamSinger ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1. The customer experience is broken.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Funnelholic

NOVEMBER 4, 2015

To top it off, according to the Buyersphere Report 2015 , CEOs are involved in 38% of B2B buying decisions. Demandbase is an account-based marketing and web personalization tool that makes it possible for businesses to deliver personalized ads across the web. That’s a lot of contacts in an account to try and build a relationship with.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

chiefmartech

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Demandbase Martech Stack Demandbase has been one of the pioneers of the ABM movement. We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks.

DemandBase 102

DemandBase Marketing Management Multi-Channel Communities 102

Engagio

OCTOBER 13, 2020

In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. This is exactly why I founded Engagio and later decided to merge forces with Demandbase. Chapter One: Marketing’s First Shift.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Perkuto

APRIL 2, 2019

Marketo’s AdBridge was launched in 2015 but, in my experience, has been of limited practical use. Marketo purports to examine your best customers and compare them against an external database of 256 million companies to find ideal target accounts, which are graded A-D. Ad Integrations. Marketo Sales Apps.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

NOVEMBER 25, 2020

Tools like Google Analytics can see all of the online interactions that each user had with a business. This, combined with mobile search overtaking desktop search in 2015, was the major defining moment of digital marketing in the 2010s.”. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Tendency to approach performance-based marketing analytically.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Cognitive Marketing / Predictive Analytics. Back to top. Arnie Kuenn. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62