The Account-Based Revolution: From Origins to AI-Driven Futures
Engagio
NOVEMBER 14, 2023
Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”
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