Remove 2015 Remove Adwords Remove PPC Remove Search Engine Marketing
article thumbnail

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120
article thumbnail

7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He authored Advanced Google AdWords , which is now in its third edition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2015 Resolution: Google Analytics IQ & Adwords Certification

EMagine B2B Blog

Now that the fun and merriment of Christmas is over, the Digital Marketing team at eMagine has set its sights on the New Year. We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

article thumbnail

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. 59% also use paid search / SEM. A mere 12% use PPC ads. (

SEM 100
article thumbnail

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
article thumbnail

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts.