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Salesforce reportedly close to deal for Informatica

Martech

It was taken private in 2015 for about $5.3 Dig deeper: MarTech’s CRM experts to follow The deal would be Salesforce’s largest since it bought Slack in 2021 for $28 billion. It would also mark a return to form for the company, once known for its acquisitions. Business email address Sign up now Processing. Why we care.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Trish Bertuzzi – The Bridge Group: 2016 is the year we will modify our sales process to truly reflect how our buyers want to buy. Simplified. …

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. That really changed the direction of my life.”. What do you need?”.

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Why Not To Be a Data-Driven Marketer

Adobe Experience Cloud Blog

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. This blog was originally published on August 14, 2015 and has been updated since.

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DiscoverOrg + NeverBounce = Superior Email Marketing Data

Valasys

On March 5 th 2019, DiscoverOrg made its second acquisition announcing its purchase of email verification and list cleansing service NeverBounce. This acquisition will witness the integration of NeverBounce technology into DiscoverOrg’s own platform so as to enhance email accuracy and verification of other marketing data.

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Why NOT to be a Data-Driven Marketer

Leadspace

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.