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4 Ways Technology Has Changed B2B Selling

Zoominfo

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. Here are five important ways technology has permanently changed B2B selling.

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5 Things That Need to Change in B2B Marketing 2016

ANNUITAS

As I look back at 2015 and to 2016 I think about many of the things that we as B2B marketers still need to do in order to keep pace with our sophisticated B2B buyers. A Reality Check: I was speaking with a prospect a few months ago about their demand generation needs.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

In B2B, it always starts with hand-to-hand combat. Sean was like, ‘Hey, let’s go talk to all these ex-Dropbox people who are at new companies and see what they think.’ People who were doing B2B that I knew living in the Valley for a while. Designers are the ultimate arbiters of what makes a good design tool.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

B2B Growth Show. Get in the Door: Sales Prospecting Strategies & Tactics. Make It Happen Mondays -- B2B Sales with John Barrows. Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts. B2B Growth Show. Best Sales Podcasts.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Something similar has happened in B2B marketing over the last 20 years.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. .

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30 Women Shaping B2B Tech Marketing

SnapApp

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.