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Brand Jacking: How to Use Brand Jacking to Drive Loyalty Away From Competitors to Your Brand

seo.co

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. What Is Brand Jacking?

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How to Create PPC Ads People Will Actually Click

Hubspot

This is one of the things we explore in our latest new ebook about advanced PPC strategies. But when used correctly, and efficiently , PPC ads can be an excellent complement to your inbound marketing strategies. Being price competitive should be a top priority when you''re trying to get transactional clicks from PPC ads.

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. What Is PPC? How Can PPC Help Me Fast? Simple: PPC has immediate results. You guessed it. Why, yes it can!

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KoMarketing’s Favorite Posts and Articles from 2019

KoMarketing Associates

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 21 PPC Lead Generation Tools for More High-Quality Leads.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Similar to the auto-populate function, Google provides “related searches” at the bottom of most SERPs or “search engine results pages.” ” Unless you are putting together a pay-per-click (PPC) campaign, the only truly useful information presented here are the suggestions and the average monthly searches.

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Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever

QuanticMind

Thanks to the proliferation of the largest digital channel by ad spend – pay-per-click (PPC) advertising – as well as programmatic advertising and data-driven targeting, marketing teams are finding new and creative ways to reach audiences with the right balance of precision and scale. In other cases, you inherit them.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

A recent Marketing Budgets 2013 study by Econsultancy and Responsys found that 70% of brand marketers will allocate budget to content creation , an integral component of inbound marketing, in 2013. That's a fairly strong statement, but follow along as we make our case. How Inbound Marketing Can Fuel Native Advertising.