2013 Open Rate Practices Trigger Marketing 
The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Other experts have seen similar results. So, what to do?
Hubspot
FEBRUARY 14, 2024
That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. A channel such as this has additional benefits for marketing. 13% reply rates.
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The Lead Agency
AUGUST 6, 2018
Email marketing remains one of the most effective B2B marketing methods. However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Why Email Marketing? is the average return on email marketing investment.’.
Adobe Experience Cloud Blog
JULY 21, 2015
Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Our last email campaign had a 5% click rate! Your Boss: Is that good?
Adobe Experience Cloud Blog
MAY 23, 2014
As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.
Hubspot
MAY 1, 2017
Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.
Hubspot
JANUARY 7, 2013
Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. on marketing spend! How real marketers did it.
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