KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. Equally important, targeted brand advertising improved funnel conversion rates (lead to MQL to SQL) by 25%.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Crimson Marketing

DECEMBER 18, 2013

Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Hinge Marketing

MARCH 24, 2015

That requires a game plan that’s achievable and, above all, avoids social media burnout. A Race Worth Winning Social media marketing is not just a campaign – it’s a commitment. You need a game plan that focuses on objectives, content and management. To gain 100 new LinkedIn followers?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

NuSpark Consulting

JULY 13, 2016

While more B2B companies are allocating marketing budget to social media, nurturing is still viewed primarily as a function of sales. At the very least their personal social profiles like LinkedIn should be fully optimized. The old marketing mantra “Be where your customers are,” takes on a new meaning in social channels.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

OCTOBER 12, 2015

I thought augmented reality marketing might become a reality (boy was that wrong.) I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

APRIL 30, 2013

So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S.

Stats 28

Stats Social Media Social Marketing Media 28

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. But, how do you sell a dream on a small business’s marketing budget.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats. SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics. 15 Strategies To Get More Shares For Your Content by Marketing Land. Email can work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics. 15 Strategies To Get More Shares For Your Content by Marketing Land. Email can work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification. That number will rise in 2016.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

KEO Marketing

JUNE 26, 2017

Companies in every single industry across the globe are realizing the value of digital marketing. They are investing heavily into their digital marketing efforts to gain new customers and increase sales. By 2021, the United States’ digital marketing expenditures will rise to nearly $120 billion.

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Planning 0

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Is the value of social media marketing for b2c brand overrated? marketers spent $12.8

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Single Grain

FEBRUARY 17, 2022

Their social media marketing team has expertise in promoting products and services on LinkedIn, Facebook, Twitter, Instagram, and other leading channels. Single Grain has one of the best SEO and content marketing teams in the industry to improve organic traffic, leads, and conversions. Book My Free SaaS Marketing Consultation

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Webbiquity

JULY 21, 2015

Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity. spending on email marketing will reach $2.3

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

The Lead Agency

MARCH 27, 2018

In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Albacross

JANUARY 23, 2014

Other than personalizing content based on demographic data, marketers are now doing the same based on which stage of the Buyer’s Journey a customer is currently at. 5: Social marketing budgets will double over the next five years. 9: 72% of PPC marketers plan to increase their PPC budget in 2014.

Statistics 40

Statistics Marketing Budget Marketing Strategy Marketing & Strategy 40

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. B2B Social Media Marketing Stats and Facts. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. B2B Social Media Marketing Stats and Facts. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Even with the benefits of content marketing, it''s doesn''t come without challenges (if it were that easy, then it probably wouldn''t be as effective).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. 93% of marketers use social media for business. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Marketing Charts ). eMarketer ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. But you might also want web development or design services. Make a list, and find an agency who’ll put together a SaaS marketing strategy based on your needs. Will they work within your budget for SaaS marketing?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. But you might also want web development or design services. Make a list, and find an agency who’ll put together a SaaS marketing strategy based on your needs. Will they work within your budget for SaaS marketing?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. But you might also want web development or design services. Make a list, and find an agency who’ll put together a SaaS marketing strategy based on your needs. Will they work within your budget for SaaS marketing?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MAY 15, 2013

Old School: Work With Great Designers to Create Your Ads and Logo. Marketers and consumers alike recognized the importance of a distinctive logo (if you’re skeptical, read about the uproar Gap created when they altered their logo). Two challenges emerged from this dynamic between marketers and designers.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

seo.co

DECEMBER 8, 2020

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. Website Design and SEO. Just as building a beautiful storefront isn’t the only factor that will result in sales, online marketing isn’t as simple as building a beautiful website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

FEBRUARY 4, 2013

39 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. 12) Go Time Marketing.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

38 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. 12) Go Time Marketing.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 19, 2015

Co-founder, Preston Rutherford (incredibly, his real name), told BuzzFeed “that in the first seven months of 2013, the company more than doubled its 2012 revenues (an increase of 220%). Similarly, the first half of 2013 saw an 804% revenue growth over the same period in 2012.”. All jokes aside, Chubbies is doing serious business.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28