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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are…. You’re Not eBay.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Earnest Agency ).

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. That’s a win-win for both brands and consumers. Overall, U.S.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. Going forward, marketers will not be able to report on or segment organic search traffic from Google. Share your view in the comments below or with me on Twitter ( @wittlake ).

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Why You Can’t Write Off Email Marketing—It Beats Social Media

LEADership

Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: eMarketer ). Source: Twitter ). Source: comScore ). Source: PageFair ).