article thumbnail

Preparing for a Cookieless Future: How Marketers Can Stay Ahead of the Game

DAGMAR Marketing

As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users. 2013 – Safari and Firefox web browsers begin to block third-party cookies. Consider zero-party data.

article thumbnail

Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Although their trepidation regarding visibility may be well-founded, funds can gain some level of comfort knowing that regulators now publicly encourage market transparency. In October 2013, S.E.C. Marketing Essentials and Potential Pitfalls on the Road to Transparency. But increasingly, investors are demanding transparency.

Practices 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. How to Display Author Information in Organic Search Results. RavenTools. Final Thoughts.

article thumbnail

PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

ViewPoint

Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. 2013: A Resurgence in Developing People for the New Sales Landscape.

Demand 120
article thumbnail

Here’s What Maximizing Advertising Performance Will Look Like in 2019

QuanticMind

As the rate of a search engine’s word recognition increases — Google’s accuracy rate increased from under 80 percent in 2013 to over 90 percent by 2015, for example — consumers will feel more confident and appreciative when they access the convenience of an intelligent voice search. 2019 is the Year of Programmatic Advertising.

article thumbnail

16 Alternative Search Engines and When They’re Used

Marketing Insider Group

Qwant Image Source: Qwant Qwant was created in 2013 with a focus on digital freedom. This alternative search engine is especially appealing to tech-savvy and privacy conscious users because it supports digital freedom and contributes to a transparent content library.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section). Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Finding new market opportunities.