Preparing for a Cookieless Future: How Marketers Can Stay Ahead of the Game
DAGMAR Marketing
NOVEMBER 30, 2023
As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users. 2013 – Safari and Firefox web browsers begin to block third-party cookies. Consider zero-party data.
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