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Content Strategy: Creativity vs. Analytics

ClearVoice

Differentiate your brand. Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

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The Responsible Approach to Generative AI

Content Standard

In 2013, Velocity Partners published a viral Slideshare titled Crap Content. The need for audience and brand customization, ensuring your content is differentiated from a potential wealth of similar, AI-generated information being published DO account for accountability.

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Top Technology Marketing Agency

KEO Marketing

Whether they are B2B or B2C, they need to differentiate themselves and their marketing messages from their competitors. This year, KEO Marketing won honors for creating the new website for international load banking company ComRent, as well as for their viral targeted LinkedIn Outreach program campaigns.

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Best Marketing Books You Need To Read

Brightedge

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers.

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

Since Casper’s primary goal is to differentiate themselves from traditional mattress companies, they opt to use non-traditional marketing methods. No one can guarantee that a video will go viral. To differentiate themselves, Julep didn’t advertise what they were -- they advertised what they stood for. Dollar Shave Club.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. They help businesses differentiate themselves and stay ahead of the curve.

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Are These the Smartest Marketing Campaigns of the Past Year?

Hubspot

” The ads were submitted to the awards circuit during 2013 and 2014. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. Within a month, Dove’s “Real Beauty Sketches” became the most viral video ever released. ” 4) Thank You, Mom. Brand: Dove.