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The Responsible Approach to Generative AI

Content Standard

This paints a vivid picture of the business urgency that’s built up around generative AI this year alone. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. Except…they didn’t.

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They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight

Hubspot

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Where would they go?

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. None of this should come as much of a surprise as global cybersecurity spending continues to increase exponentially, with analysts predicting a $133 billion market by 2022. What does that mean for content marketers? Two things.

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Copywriting Lessons From Companies Doing It Right

Hubspot

For the B2C Marketers: Red Bull. For the B2B Marketers: Intel. It’s an article that has all the hallmarks of a typical press release or sell sheet but artfully repurposed for the “business as publisher” model of marketing. Similarly, the first half of 2013 saw an 804% revenue growth over the same period in 2012.”.