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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) A Quality Score of 6 was previously below average, and increased your CPC by 16.7%.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Each has a different model but mostly you can buy this traffic on a Cost-Per-Click (CPC) basis. Twitter, Facebook, Linkedin, etc. And their fans create content at a rapid pace: AdAge reported that it would take almost three years to watch all of the video content that GoPro users uploaded in 2013.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The two options you have for any pay-per-click advertising are: Cost Per Click (CPC).

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Social Media Marketing Strategy Essentials – Webinar Recording and FAQs

LeadSquared

LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. If you want to drive traffic through your campaign, then focus on cost-per-click. Twitter: 8. How do you improve engagement on Twitter? Do Indians really engage with brands on Twitter?

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. But other remarketing networks like Facebook and Twitter give you crazy precise targeting, as well. You can reach about 84% of the people you tag, 10-18 times per month.