article thumbnail

24 reasons SEO and social media are inextricably linked

Biznology

31% use social media during the purchase process to get other people’s opinions (GroupM and comScore). 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).

article thumbnail

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. High-quality, relevant content is increasingly the focus of search.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A B2B Webinar About B2B Webinars

Proteus B2B Marketing

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. As the webinar moved into best practices, quiz questions asked about webinar registration responses and the correlation of timing with notifications.

article thumbnail

US Airways Tweet a Mayday for Real-Time Marketing?

Hubspot

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. That evening a number of prominent social media professionals and I swapped opinions on the embarrassing gaffe. Nobody dislikes being left behind more than marketers.

article thumbnail

Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Do Something New.

article thumbnail

Q&A with Will McInnes, CMO at Brandwatch

ClickZ

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. I moved to Brandwatch in 2013 and it’s been a wonderful adventure. It’s a huge petri dish of consumer opinion. The client saw no correlation between the weather and sales.

CMO 103
article thumbnail

7 Common (and Dangerous) Misconceptions About SEO

Hubspot

in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. I found a number of differing opinions on this, so it might be one to keep an eye on, but by and large, SEO consensus seems to be that for ranking on Google, subheaders H2 through H6 don''t actually carry much weight.

SEO 28