The Effective Marketer

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100
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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100
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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Your sales enablement and content marketing plans need adjustment. Your sales enablement and content marketing plans need adjustment. Is your content focused on promoting the product features or in showing value?

Stats 100