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Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. StumbleUpon.

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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. ” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. eMwebinar pic.twitter.com/au7GLOCewh.

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Are 2016 Messaging Apps Finally the Death Knell for Email?

Content Standard

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. Imagine if freelancers were invited into enterprise messaging app groups to facilitate communication and bring them closer to the team?

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Are 2016 Messaging Apps Finally the Death Knell for Email?

Content Standard

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. Imagine if freelancers were invited into enterprise messaging app groups to facilitate communication and bring them closer to the team?

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

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A Brief History of Snapchat

Hubspot

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. 2013-2014: Stories and Chat. In October 2013, Snapchat launched Stories -- an ephemeral narrative of snaps that users could post for their friends to view for 24 hours.

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Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It seems every industry shift this year has been a result of Facebook's friends-and-family. We were very dependent on Facebook in 2013. Nearly two years later, confidential information made public in October 2018 revealed that Facebook may have grossly overblown metrics when the rush to video first began.