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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. What Is Display Advertising? But then things started to change.

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Budgets shift out of paid promotion (advertising), “through” social (ads on social) and into owned media ( brand content hubs ). Banner ads (less video or mobile) will also start to decline.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. The Washington Post’s newest ad product, WashPost-Zeus, was built to solve this issue.

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Pressure

Content Standard

The Fall of Television, Display Advertising, and Content. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads.

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15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

trillion display ads were served to U.S. users in 2013." Up to 50% of clicks on mobile banner ads are accidental." "Up to 50% of clicks on mobile banner ads are accidental." People who click on native ads have a higher purchase intent than those who click on banner ads."

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The Fall of Television, Display Advertising, and Content. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads.