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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. What Is Display Advertising? But then things started to change.

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15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

15 Stats Every Digital Publisher Needs to Know from. trillion display ads were served to U.S. users in 2013." Up to 50% of clicks on mobile banner ads are accidental." People who click on native ads have a higher purchase intent than those who click on banner ads." Click to tweet !

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

According to research from Dedicated Media , native ads are viewed 53% more than banner ads. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page. billion in 2013. Source: Business Insider.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Before that happens, do you have a social media stat of the week? Listen Now. Eric : I do, I do. Jay : Uh-oh.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Where Are We Coming From? Marketing Profs ).

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16 Reasons Why People Leave Your Website

Hubspot

Nielsen’s 2014 Trust in Advertising report revealed that survey participants trust nearly all forms of traditional advertising -- including newspaper ads, magazine ads, billboards, radio ads and infomercials -- more than they trust online banner ads. 5) The videos on your site auto-play. Read this blog post.).