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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. But, if big-budget TV ads are out of reach for your brand, fear not. Going into this year’s season, Amazon made a “litany of updates to its ad services,” to entice advertisers. Think back to the 2013 Super Bowl. Nearly half of U.S.

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Lead Generation: How well do you really know what your customers want?

markempa

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. You get visitors interested in extreme endurance. David Chevalier, Co-founder, SalesBlend.

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User Generated Content: How to Use It, Share It, and Love It

Vidyard

It creates a personal connection between a brand and its customers because these customers feel that their opinions are heard and valued. That’s why sites like Amazon work so well, and why Airbnb is so successful: people rely on the opinions of others. Use UGC to create top-of-funnel campaigns. I’m not alone.

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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Lead conversion percentages. Revenue per sales person. Do Something New.

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What Today’s DTC Brands Can Teach Those of Tomorrow

Martech Advisor

The digital age created more access than ever for consumers to voice their opinions and preferences about brands including the ways they expect to interact and make purchases. Harry's Razors Company- Founded by a man frustrated about the absurdity behind the difficulty and high price of buying razors, Harry's started in 2013.

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What Is a Micro Niche. and Do You Need One?

Hubspot

Among the greatest benefits of micro niches is that they pre-qualify customers and clients early in the marketing funnel. The mattress company, Casper , added dog beds to their niche offering. The apparel company Bombas launched in 2013 with a single product: comfortable performance socks. Test the waters. Trust your instincts.

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25 Ways to Create Shareable Content

Convince & Convert

We often disagree with other voices on the web, but we don’t feel “safe” to voice our differing opinions. In 2013, they added an easily shared infographic for bloggers and journalists. It’s a win because they’re highlighting their peers (and competitors) and driving significant top-of-the-funnel traffic to their site.