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5 Steps to Online Marketing Success in 2012

Biznology

Image via Wikipedia. Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Now, imagine that you are looking back on 2012, instead of forward to it. I happen to have one right here. Get your team in order.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Sample social. Don’t just look at the large social networks’ advertising products. At the same time, that growth could come to an abrupt halt. Antitrust Forces Storm the Castle.

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26 Social Media Secrets Skittles Knows

Biznology

Photo credit: Wikipedia. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Grocery ads are socially enabled.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Burson-Marstellar is taking an ombudsman approach to social media. He is the author of “@YourService” (Wiley, 2012). Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Others not so much.

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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. In the first half of 2012, the prospecting sources produced zero in closed sales. In June 2012, they began experimenting with Leadspace. A new direction in B2B lists.

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What It Means to Get Branded Content Right

Content Marketing Institute

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. In the name of brand love.

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14 Funny Brands You Can't Help But Follow in Social Media

Hubspot

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Charmin(@Charmin) August 8, 2012. Charmin(@Charmin) August 7, 2012.