B2B Marketing Traction

DECEMBER 7, 2012

The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? A new product or company to launch - we’ll assist or just make it happen. April 30 - May 1, 2012. Are you doing the right marketing, to the right people, and measuring results? We provide: Chief Marketing Officer (CMO) for Hire services. Who Hires Us? 1-818-347-4248.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Too many companies keep all marketing information limited to product and service details. SlideShare. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MAY 2, 2014

As of 2012, CMOs’ tenure grown to an average of 43 months. CIOs have been IT heroes, recognized for control and company productivity. In this highly visible role, CMO tenure was not very long. Prior to 2006, CMOs’ average tenure was as short as 18 months. The pressure to change for CMOs is intense.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

NOVEMBER 18, 2009

April 30 - May 1, 2012. “Marketing and innovation produce results. All the rest are costs.” -- Peter Drucker. Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". ReThink, ReSet, Execute for Results". Association for Strategic Planning. Annual Conference Chicago-area, Illinois. 1-818-347-4248.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

MARCH 1, 2013

Just yesterday Facebook acquired another advertising tool, making a disclaimer as they did so, reports Josh Contine of Techcrunch : “ This afternoon I spoke to Brian Boland, head of monetization product marketing at Facebook, and Dave O’Hara, the CFO of Microsoft’s online services. Interested in social media for your business?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. According to Google, 70% of those researching b-to-b products and services use video in making their decision. That’s an increase from 46% in 2012.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100