Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization.

Planning 100

Planning Barriers B2B Marketing B2B 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? Here are the questions to start off this evening’s discussion: Q1.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Marketing 100

Digital B2B Marketing

APRIL 11, 2013

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). We said content marketing was cheap.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MARCH 7, 2012

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Here are other activities that can easily masquerade as inbound marketing: Paid search?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

APRIL 9, 2012

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content.

B2B Marketing 100

B2B Marketing Video Marketing B2B Paid Search Agency 100

Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. Today, many companies have replaced strategic planning with a set of goals and tactics, without a formalized marketing strategy. Many companies simply do not value marketing strategy.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. As inbound marketing evolves, the components also need to change.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JANUARY 10, 2012

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. Clearly define the data required for each marketing record. Lack of usage policies and enforcement.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

FEBRUARY 14, 2012

Or do marketers need to build microsites to support demand generation effectively? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter. Are you a B2B marketer or interested in B2B marketing?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Google wants to be both.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

APRIL 25, 2013

Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. With that in mind, in early 2012 I determined to test sharing 10 links per work day. In a bad way. On the surface, that seems like a good thing, right?

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

FEBRUARY 13, 2012

Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing. The marketing opportunity is to act on all data, not just the data captured by digital marketing programs. Marketers are ready to use data. Every sale.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JULY 31, 2013

As marketers, collectively, our perspective on mobile apps versus mobile web has had the wrong focus. In 2012, Nielson reported that the average smartphone had 41 installed apps, a 28 increase from the year before. apps per day in Q4 of 2012. According to ComScore, these were the top 10 apps in use in 2012. Gmail (47.6%).

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Instead of gripping, as marketers this is just our new reality. Of course your posts aren’t reaching as many people on Facebook!

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

MAY 9, 2012

These are the same business decision makers and influencers your B2B marketing is targeting. Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. 5 Reasons Your Marketing Needs to be Mobile 1. Here are five things B2B marketers need to know before developing mobile plans.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

JANUARY 16, 2012

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.

Social Media 100

Social Media Media B2B Social Networks 100

Digital B2B Marketing

JANUARY 22, 2014

For many marketers, very little can beat Facebook, particularly when you consider that Facebook inventory is available through exchanges now, opening it up to agency trading desks and adding extremely cheap inventory options to targeting data marketers have been refining for years. Facebook Delivers Better ROI Than Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JANUARY 10, 2013

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Inbound Marketing ? As you dig into it, you will find trends and insights that will apply across your marketing. Case in Point: Visual Content Visual content was hot in 2012. Native Advertising ? The World Wide Web?

B2B Marketing 100

B2B Marketing B2B Trends Inbound Marketing 100

Digital B2B Marketing

AUGUST 21, 2012

— Amber Naslund (@AmberCadabra) August 16, 2012 When your shortcomings are displayed for all to see on Twitter, through your own shortsighted comments or the comments of others, your problem isn’t a social media problem. Or, as Amber Naslund so eloquently said it on Twitter: Don’t forget.

Social Media 100

Social Media Media Display Twitter 100