Martech
DECEMBER 13, 2021
Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.
Marketing Insider Group
AUGUST 30, 2019
The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. It’s a common scenario in the business world.
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Marketing Insider Group
MAY 31, 2012
Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. And as usual, I used Twitter as my preferred note-taking device.
markempa
OCTOBER 28, 2012
Ami Kelly, GHT Director of Marketing and Business Development, walks us through the steps she took that ultimately transformed this mindset and turned an outdated brochure website into an opportunity generator. Attain buy-in from leadership. Kelly thought she already knew what she needed – a fresher brochure-style website.
Hinge Marketing
JUNE 1, 2015
This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. Visual Expert Paul Dunay, an award-winner marketing expert and author, credits his blog with setting him on the path to success. But I had an idea that they would become a staple of today’s marketing departments. This time, his proposal was accepted.
The ROI Guy
JULY 9, 2013
Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% in IT spend for the year. growth were lowered to 1.2% by mid-year).
The ROI Guy
JANUARY 8, 2013
This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2%
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