Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. And as usual, I used Twitter as my preferred note-taking device.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Adobe Experience Cloud Blog

APRIL 7, 2015

Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% in IT spend for the year. growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2%

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

APRIL 8, 2014

In 2012, initial rosy predictions of 3.7% Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

In 2012, initial rosy predictions of 3.7% Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 8, 2014

In 2012, initial rosy predictions of 3.7% For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. for 2014, down over 34% from the 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40