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How 3 UK Brands Reached Their Audiences With Great Content

Contently

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

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How 3 U.K. Companies Became High-Class Publishers

Contently

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines.

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Does Censorship Kill the Appeal of User-Generated Content?

Contently

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. But the campaign was still skewered by the Daily Dot , CBC News , and New York Magazine, which called GIF The Feeling a “ hilarious and regrettable ” mistake. Skip Sullivan (@SkipSullivan) January 18, 2012. McDStories. —

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

In 1999, it was named "Product of the Century" by Fortune Magazine. During the next 20 years, Lego ran a variety of marketing projects such as launching the children's magazine Lego Clicks (now Lego Club Magazine ), creating a series of children's books in collaboration with the Danish Egmont Group, and undergoing several logo redesigns.

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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Medium arrived on the scene in 2012 when Twitter co-founder Ev Williams launched it as an antidote of sorts to the loud, look-at-me culture of the bigger platforms. Facebook Live.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. 6) First Round Magazines. 6) First Round Magazines. It can quickly become unfocused. What It Does Well.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

Time magazine launched the interactive “burger builder”: With the burger builder, find out which cities share your taste in burgers, and share your results. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. New Burger Capitals of America. Infographics. Whitepapers.