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How 3 UK Brands Reached Their Audiences With Great Content

Contently

According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines.

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How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

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The most sophisticated forms of interactive storytelling utilize a blend of psychology, sociology, cognitive science, linguistics, design, computer science, and artificial intelligence. Time magazine launched the interactive “burger builder”: With the burger builder, find out which cities share your taste in burgers, and share your results.