How 3 UK Brands Reached Their Audiences With Great Content
Contently
MARCH 21, 2017
According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines.
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