Remove 2012 Remove Magazine Remove Marketing Budget Remove Microsite
article thumbnail

How 3 UK Brands Reached Their Audiences With Great Content

Contently

According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. It’s a strategy that is constantly evolving,” Little said. ” John Lewis.

Branding 120
article thumbnail

How 3 U.K. Companies Became High-Class Publishers

Contently

.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. It’s a strategy that is constantly evolving,” Little said. ” John Lewis.

Class 60
article thumbnail

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

If you want to stand out, you can’t rely on a publish-and-pray content strategy. And, it will give wings to your content strategy. . Apester is an online software that businesses or individuals can use to create elements of interaction to incorporate into their website content. . It’s called interactive storytelling.