Remove 2012 Remove Ad Agencies Remove Magazine Remove Microsite
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How 3 UK Brands Reached Their Audiences With Great Content

Contently

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

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How 3 U.K. Companies Became High-Class Publishers

Contently

It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

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Does Censorship Kill the Appeal of User-Generated Content?

Contently

” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Skip Sullivan (@SkipSullivan) January 18, 2012. PETA (@peta) January 18, 2012. Ems (@mmemordant) January 24, 2012.

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. In 1999, it was named "Product of the Century" by Fortune Magazine. And, to finish off the 20th century with a bang, the Lego brick was named one of Fortune Magazine 's "Products of the Century.".

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The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. 6) First Round Magazines. 6) First Round Magazines. What It Does Well. It can quickly become unfocused.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

From honoring a firm that went from the edge of bankruptcy to Agency of the Year, to highlighting campaigns that urged blood donations and affordable housing, it seems that CIM’s award recipients certainly fit the program’s credo: “That high standards of quality and integrity are vital to the success of marketing.”.