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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. Engagement Engagement tracks the number of actions people make on your posted content. Where Can You Track It? Yes, you heard that right!

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9 Calculators Every SaaS Company Need – No Code SaaS Calculators

Outgrow

For example, a web development company can have a website grader and an SEO firm can have a campaign grader. 9 Calculators Every SaaS Company Need – No Code SaaS Calculators. The SaaS market will be clocking in revenue worth $123 Billion by 2021. However, inbound tactics like blogs and eBooks don’t seem to engage users anymore.

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The 'Ethics' You Didn't Know Existed in Design

Hubspot

While it's not uncommon or unethical to create colorful or embellished designs that draw attention away from an "X" or opt-out button, dark pattern designs happen when designers make an obvious and conscious effort to trick visitors into doing something, such as giving out personal information. Why are ethics in design important?

Ethics 101
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Content Marketing in the 90s: What Was It Like?

SnapApp

In the early 1990s, content marketing was, for the most part, traditional marketing. . If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc. . But in the mid-90s, something changed. . But what was “content marketing” back then? Print Marketing.

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. farmers grew 57% more kale in 2012 than they did in 2007.

PR 28
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4 Growth Strategies Used By The Most Successful Companies

Hubspot

Growth Strategy Examples. Growth Strategy: Viral Loops. Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Growth is fundamental to a business' survival. That marked an impressive uplift from the 2017 figures of 46% and 9%, respectively.

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The Ultimate Guide to Marketing Campaigns

Hubspot

For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. For example, if Nike were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search. Why is that?