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Annual Content Marketing Retreat 2012

Ambal's Amusings

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few).

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Top 10 marketing automation tools every marketer must have

ClickZ

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels.

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Interview with Brian Hansford

Onalytica B2B

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. You can contact me via Twitter or LinkedIn.

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How to Determine When and Where to Gate Your Content

Convince & Convert

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua. Jeff’s Twitter. Jeff discusses the pros and cons of the controversial gated content topic, sharing valuable ideas from both sides of the debate.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. chiprodgers.