Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Directive Agency

FEBRUARY 22, 2019

2012 – 2014 Average CPC). See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return. When utilizing Google search campaigns, most companies rely solely on keyword targeting without audience targeting to generate their leads. Landing Page Preview – Generic).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

DECEMBER 23, 2011

Analyzing the effectiveness of your lead generation. Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Keep other web pages up to date. All that keyword research should be applied beyond topic generation.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Fact Sheets: Simply put, fact sheets and other company-focused content is not lead generation material. Webinars (Live & Archived).

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

APRIL 18, 2012

When people land on your website, they usually ask themselves, “What’s in it for me?” Clicking one led the site visitor to a landing page with content tailored to that persona's specific interests and needs. Create a Customized Page for Each Persona.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

ClearVoice

NOVEMBER 30, 2021

Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. The good news for digital marketers is the cost of generating content is 62 percent less than traditional marketing while generating three times as many leads.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Below is a matrix of what makes up good content, and a good website story: Are you key pages being seen?

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100