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2012 Resolutions for the B2B Marketer

ANNUITAS

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. Implement and launch a marketing automation system and integrate it with their CRM system.

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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

ViewPoint

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. ” He says there is similarity today to CRM and ERP purchasing 15 and 20 years ago: “It’s the same thing.

Lead Gen 120
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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A new age of direct-to-physician marketing

Martech

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Doceree was founded by Harshit Jain, MD, a trained physician who practiced internal medicine until 2006. He went on to work with McCann Health prior to founding Doceree in 2018.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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The Untold Story of OptinMonster’s 10-Year Journey (and how we ALMOST didn’t make it!)

Optinmonster

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. Tons of new integrations with email marketing and CRM platforms. After the event, we exchanged emails discussing ideas for a new product.

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Introduction to Lead Management

markempa

MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report. CRM tools to manage inquiries and track sales lead interactions from first contact to close. Established training for sales reps on how to engage and convert qualified leads in the CRM. You might also like.