article thumbnail

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

The company had been doing this and programmatic ad buying since its start in 2012. A content analytics engine automatically classifies existing content without manual tagging. It is integrated with major Web ad exchanges, which Weinroth said allows it to potentially bid on 36 million impressions per minute.

article thumbnail

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Start classifying your targets in detail. What their needs are. What their duties are. What their business challenges are.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis. Label: How-To.

article thumbnail

Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. The back of the book was classified ads, and what quickly happened was that people looking to hire performers would post their open auditions and casting calls. Watch the full webinar. Content Conversions.

article thumbnail

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

For sites with heavy traffic, page speed is a do-or-die factor when it comes to audience growth. Let's switch gears and look at some WordPress-powered properties that are relatively small in comparison to the previous five publishers, but still experience a lot of traffic. Major Media Companies: Does a Custom, High-Cost CMS Pay Off?

article thumbnail

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. Writing Effective Ads that Generate Leads. 78% of their biggest challenge is generating quality leads.

article thumbnail

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. However, one technology developer, Botler , classifies one of its products as a data bot -- “a new way to quickly store and access info that is important.” Imposter Bots.