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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Start classifying your targets in detail. What their needs are. What their duties are. What their business challenges are.

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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis. Label: How-To.

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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. The back of the book was classified ads, and what quickly happened was that people looking to hire performers would post their open auditions and casting calls. Watch the full webinar. Content Conversions.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement. In October 2018, publishers.

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Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. However, one technology developer, Botler , classifies one of its products as a data bot -- “a new way to quickly store and access info that is important.” The Bad Bots.

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Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. For now, it's a great tool to attract and engage more followers for your Twitter account, from which you can then start them on the path of converting into customers.

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