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And The Killer Content Award Winners Are…

B2B Marketing Exchange

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. Submit it now for the 2024 Killer Content Awards to take advantage of our Super Early Bird rate!

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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Lead Generation: A Watched Pot Never Boils

ViewPoint

Based on over 60,000 completed company dispositions per year (annualized for 2012). No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. The forty-two touches took place over a ninety day period.

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Cracking the Code: GA4 for Modern Lead Generation

Valasys

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices.

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B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

ViewPoint

This time we are going to talk about the importance of the qualified rate and how the qualified rate of inbound leads compares to those of outbound leads: Based on over 60,000 completed company dispositions per year (annualized for 2012). Companies Ignore the Potential Value Resulting from the Qualification Cost.

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Deriving Insights from Data at Trifacta

SWZD

Founded in 2012 and headquartered in San Francisco, CA, Trifacta leverages advanced research in human-computer interaction, scalable data management and machine learning into a platform to make the process of preparing data faster and more intuitive. what is the ROI on advertising campaigns? About Trifacta. where do you invest?