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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

We wiped out website design in March 2012. Copywriting bit the dust in April 2012 as content was crowned king. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword).

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. Google suggests that when ads are viewable and audible at the same time, they increase brand awareness and recall.

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. It happened at the Rio Olympics. It’s a complicated space.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Image Source. You're searching for a "green Columbia jacket?" Why TV Is Still Around.

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The First-Mover Advantage, Explained

Hubspot

Debuting in 2012, Lyft became Uber’s most ferocious competitor. cable provider DVR and streaming services, Netflix, Facebook, and Google). But even a damaging year of scandal in 2016 -- which saw them lose their founder and CEO and weather the “Delete Uber” campaign -- didn’t dilute Uber’s market share too much.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

2) Google''s average revenue per user is 6X that of Facebook. 4) Internet use was up 9% in 2013 compared to 11% in 2012. YouTube has become a marketing force to be reckoned with, so much so that Nielsen data suggests YouTube reaches more US adults ages 18-34 than any cable network. hours on Twitter and 9 hours on Facebook.

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51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot

A couple of months later, the high-growth startup was acquired for over $1 billion by a titan in the tech industry -- Google. On mobile devices alone, YouTube reaches more adults aged 18-49 during prime time than any cable network does in an average week. YouTube is the second most trafficked website behind Google.

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