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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 2. YouTube is the second-most visited site in the world.

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The First-Mover Advantage, Explained

Hubspot

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Debuting in 2012, Lyft became Uber’s most ferocious competitor. cable provider DVR and streaming services, Netflix, Facebook, and Google).

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. It happened at the Rio Olympics. ” The digital disruption.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

2) Google''s average revenue per user is 6X that of Facebook. 4) Internet use was up 9% in 2013 compared to 11% in 2012. YouTube has become a marketing force to be reckoned with, so much so that Nielsen data suggests YouTube reaches more US adults ages 18-34 than any cable network. hours on Twitter and 9 hours on Facebook.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( Pinterest is from Venus, Google+ is from Mars. FlipCreator ).

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).