B2B Marketing Traction

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. .” Use of images and substantial articles or blog posts are the new winners.

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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

In researching this blog post, I came across some interesting information. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011. Finally, check out the blog WTF QR Codes , mentioned in the Businessweek article.

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Guest Blogging For Links? Google Penguin 1.0

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 25 Eye-Popping Internet Marketing Statistics for 2012.

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B2B Marketers: Why a Penguin is Still Ruining Your Website

B2B Marketing Traction

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It They may have guest-posted blogs on questionable sites. They may have comments on other blogs, with spammy links to your site.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each.

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) More people are browsing your website on their mobile device.