Industrial Marketing Today

JULY 24, 2012

You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. What were the most effective SEO tactics used for lead generation in 2012? According to their Trends in Industrial Marketing 2012, it is a close match with some differences.

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Back then, print media was the center of the universe for B2B marketing. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane….

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Happy New Year! The question – what do we write about? The answer – create a content series.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

DECEMBER 15, 2011

This report is chock full of statistics and graphs about B2B content marketing. I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. And they want it done as soon as possible in 2012. Then have that person edit the content into compelling blog posts.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60