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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. He is the author of “@YourService” (Wiley, 2012). He operates his consultancy at Gerris Corp.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

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New Documentary Film “re:connection” the First to Explore the Expanding Role of Video in a Virtual Business World

Vidyard

Business leaders and professionals are invited to visit the re:connection film site to watch the 15-minute film released online today for public viewing, find bonus footage from the experts featured in the film, and download a companion guide that further connects the themes from the film to the digital-first business world.

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4 Steps to Improve the Value of Marketing

Vision Edge Marketing

Now that 2012 is less than 50 days away, you are likely tackling your marketing plan and budget. Long gone are the days when we can list something as generic as public relations or advertising. Ted Levitt, author of The Marketing Imagination, writes, “The role of marketing is to create and keep customers.”

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Why you should consider centralizing your search keyword lists

Biznology

IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

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Understanding the New Roles in Marketing

Hubspot

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Analytics as a Core Skill. Media Relations: Less Pitch, More Support. "Ch-ch-ch-ch-changes."