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Blast From the Past: 7 Websites That Were One Thing, But Now They're Another

Hubspot

And sure, Amazon still sells books -- and a lot more. Today: Current model: " Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. ". Its founders have spoken to the press about it on more than one occasion.

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The Little-Known Stories Behind 8 Iconic Packaging Designs

Hubspot

Image credit: Amazon. For me it represents not the new Japan, but the real Japan,” Ekuan told the New York Times in 2012. Of course, during the war, we were forced into acting differently. Around Valentine's Day, you'd be hard pressed to find a chocolate manufacturer that doesn't sell heart-shaped boxes of assorted truffles.

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How to Activate Employee Influencers and Drive ROI

EveryoneSocial

The challenge, of course, has to do with efficiency. The simplest example is an employee who shares company content such as job postings, product announcements, press releases, webinars, etc. Back in 2012 when we launched EveryoneSocial, we called these people employee advocates. Let’s break this down.

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Activating Your Employees is Key to Driving ROI

EveryoneSocial

The simplest example is an employee who shares company content such as job postings, product announcements, press releases, webinars, etc. Back in 2012 when we launched EveryoneSocial, we called these people employee advocates. And, of course, the more employees you activate on EveryoneSocial, the better the pricing gets.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

By bringing in the convenience factor, of course. Source: Amazon. The new campaign is a fun and often quirky celebration of life, showing Americans embracing their work, their play and everything in between -- accompanied every step of the way by Dunkin' Donuts," read the official press release from the campaign's official launch.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

By bringing in the convenience factor, of course. Source: Amazon. The new campaign is a fun and often quirky celebration of life, showing Americans embracing their work, their play and everything in between -- accompanied every step of the way by Dunkin' Donuts," read the official press release from the campaign's official launch.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

Before posting a shamelessly promotional blog entry, please note: A blog is not a press section. Incorporate the brand into each post where possible, of course. We ‘Heart’ It! Making it All About You It’s a fact: Companies tend to talk about how great they are. But using your blog this way can be detrimental.