markempa
DECEMBER 17, 2012
Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’. Four blog posts focused on some aspect of social media.
ViewPoint
JULY 19, 2012
To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.” ” 2012 Recommendation: Marketing Should Ask Sales Three Questions.
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The ROI Guy
APRIL 25, 2012
As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. this year.
markempa
AUGUST 19, 2012
“Social media is like the John Stockton of Marketing: It’s the almighty assist to the sale,” she explains. The sales cycle in most B2B companies is 90 days to two years, and you have to consider all of the marketing that goes on in between there. Related Resources: MarketingSherpa B2B Summit 2012. Want to learn more?
markempa
MARCH 4, 2012
Another Payoff : B2B marketers who nurture leads have a nearly 30% higher return on investment than those who don’t, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Email Marketing: The importance of lead nurturing in the complex sale. What’s the best lead generation tactic? All of them.
markempa
JUNE 24, 2012
Unbelievably, most are still sending only raw leads to Sales, and they aren’t making an effort to bring those leads to a place where they’re ready for Sales to bite into. Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link).
Valasys
OCTOBER 7, 2019
Serving the prospects with the right pieces of information resonating with their pain-points & areas of interests ensures that the experiences of the prospects across omnichannel are improved & the sales cycle is expedited.
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