Customer Experience Matrix
APRIL 15, 2012
That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. I found five relevant studies dating back to 2009.
Customer Experience Matrix
APRIL 2, 2013
Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.
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KoMarketing Associates
APRIL 11, 2013
Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.
markempa
DECEMBER 29, 2011
In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Learn how to make 2012 a better year here: 2012 B2B Marketing Benchmark Report: How Marketers are Transforming Mounting Pressures, Challenges into Revenues. We are in the process of planning our 2012 webinar year.
ViewPoint
MARCH 6, 2012
According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.
ViewPoint
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Now for the first time, that’s becoming possible.
ViewPoint
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Now for the first time, that’s becoming possible.
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