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4 Trends Shaping B2B Marketing in 2011

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Wiley, 2011). Follwer her on Twitter @marketingprofs. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. For instance, when Guy Kawasaki asked a room full of B2B marketers at a recent MarketingProfs event, “How many people think Twitter is stupid?”

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10 Inside Sales Predictions for 2011

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Comment on The Bridge Group's ten predictions for inside sales in 2011. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

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He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing. Connect with Paul on Twitter: @pgillin. Connect with Allan on Twitter: @allanschoenberg By Dan McDade.'

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Takeaways from BtoB's NetMarketing Breakfast in Boston

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PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast.

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PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

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Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Twitter: @velocity_sales. Here is the full video of our discussions and below are some highlights. Sales is Getting Scientific. Stay tuned for more PowerViews.

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The R and the I – What’s Engagement Worth?

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Chris originally published this post on November 14, 2011, and it is republished here with his permission. A recent lawsuit, for instance, values Twitter followers at $2.50

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

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But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Click to start video at this point —Are you a sales rep in the high-tech industry? If so, you should probably be doing a lot of social selling.