Digital B2B Marketing
JULY 28, 2011
KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. In fact, social media can’t get close.
Digital B2B Marketing
OCTOBER 23, 2012
Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In 2011, traffic was down 5% for the same comparison. LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors.
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Digital B2B Marketing
MARCH 25, 2011
In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content.
Digital B2B Marketing
APRIL 4, 2011
It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. You carefully tend to it as it grows and matures.
Digital B2B Marketing
MARCH 27, 2011
Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Likely, not many (or you need some better friends). Adopt a Cause.
Digital B2B Marketing
APRIL 6, 2011
Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.
Digital B2B Marketing
DECEMBER 17, 2013
Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. 2011 data from social sleuthing article , 2013 data was collected with the same methodology. However, the problems don’t stop with social. source and source ). Online Ads Are Blocked.
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