The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. You can follow any responses to this entry through the RSS 2.0 One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

readwrite

OCTOBER 19, 2011

At the Web 2.0 What does Web 2.0 Independent publishers on WordPress represent the long tail of Web content. Lijit reports that over 70,000 publishers currently use their service. You can watch Mullenweg’s 2011 address here: WordPress users: would you opt in to this new ad partnership?

Blogger 40

Blogger Web 2.0 Paid Search Agency Long Tail Marketing 40

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

The Effective Marketer

JANUARY 11, 2010

Yes, the excel matrix may help compare features vs. features, but falls short on so-called “soft” features like technical support, quality of service, and the all too common “gut feeling”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Marketing Insider Group

JUNE 29, 2010

Not visiting the telemarketing service provider: Nothing beats an onsite inspection to verify you get what you pay for. Augmented Reality For B2B Marketing in 2011?" Testing the messaging or solution: test messages, offers, titles and talk tracks to identify the most effective combination. Click here to cancel reply.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Augmented Reality For B2B Marketing in 2011?" Kent calls social media “essentially the world’s largest focus group.&# Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 3, 2010

This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Augmented Reality For B2B Marketing in 2011?" Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. Get creative. Best, Michael Click here to cancel reply.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Augmented Reality For B2B Marketing in 2011?"

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

readwrite

NOVEMBER 29, 2011

The first ads will come from the WordPress partnership with Federated Media announced at Web 2.0 Interested users must apply to join WordAds , and it requires a custom domain , a service for which WordPress charges. this October. WordPress Is A Job Creator.

Adsense 40

Adsense Long Tail Marketing Web 2.0 Advertising Agencies 40

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Ask your sales and customer service people to track common questions and issues. Watch and listen on social media.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

The Effective Marketer

JUNE 13, 2009

Odds are that someone may eventually buy the product or service. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 David Meerman Scott is a master at this. United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Augmented Reality For B2B Marketing in 2011?" Trend #5: Business professionals expect authenticity in company social media participation.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 18, 2010

Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. Augmented Reality For B2B Marketing in 2011?" Create a compelling offer to lock-in your current customers for a longer term. House” list contacts continue to represent the best opportunity to engage with prospects.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JUNE 7, 2010

How do you divide and conquer social media across sales, marketing, customer service? Augmented Reality For B2B Marketing in 2011?" Stay in your role and decide how each department can contribute in the social space. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Augmented Reality For B2B Marketing in 2011?" Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Augmented Reality For B2B Marketing in 2011?" Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Augmented Reality For B2B Marketing in 2011?" On the right side of the “T”, you should write the word “Against”.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Online Marketing Institute

MARCH 13, 2011

This basic service is free, but the user can choose to access another tool provided by the company, Demandbase Direct, that digs up contact information for specific people for a fee. The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

Imagine it is New Years Eve 2011, just 2 short. Email this to a friend? Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media? Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

Social Media 100

Social Media Campaigns Digg Media 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

Align the yin to Web 2.0’s Evolve Marketing from a service center to a strategic partner. 2011 Marketing Operations Partners. Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0 Enterprise Transformation. A generator of generative learning. Competitive advantage. Consistent performance.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

The Effective Marketer

OCTOBER 13, 2010

First, the book talks about the essential function of customer service and how to leverage it with today’s current technologies, including (of course) social media. If you haven’t read much about customer service or if marketing isn’t your background, then the book will be a good starting point. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 I’d scheduled a post for the future, I think using Bluffer, Argyle or one of those services, Argyle. DJ Waldow: No comment. Eric: So, you do bring up a good point. Digg, it’s more of like the demise of Digg. on Tuesday,” just because.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Avoid confusion later by spending some time deciding it now.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. And Thanks to Elizabeth Brenner for copywriting and editorial services. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. And Thanks to Elizabeth Brenner for copywriting and editorial services. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100