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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Want to know more?

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Are 1000+ marketing technology vendors sustainable? RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Great buyer journey sample @jonmiller 1) be a better marketer 2) why MAS? chiefmartec #marketingopssummit. 3) why @marketo ?

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Why care about B2B Content Marketing?

Everything Technology Marketing

After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size. This is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor.

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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? I hope these simple tips will help you with your webinar initiative!

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True or False? B2B Marketing in Throes of Disruption

TaylorMadeIn KEW

These are but a sampling – when I did a Google search on the topic, there were an astonishing 337 MILLION results. Scott Brinker has been tracking the MarTech Landscape annually since 2011 and releases a ‘super-graphic’ every spring. In 2011 there were just 150 martech solutions on this chart.

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How Can Companies Get Better at Personalization?

Aberdeen

He began his entrepreneurial career with two Y Combinator backed startups: Inkling in 2005 and Draft in 2011. . Or consider a vendor who recently emailed me about a demo of their service. She might even be walking around Intelligentsia passing out samples of coffee made from her recent harvest. Here’s how that went!

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7 Inspiring Examples of Real-Time Marketing in Action

Hubspot

Pepsi During Fashion Week 2011. Pepsi launched their Diet Pepsi skinny during Fashion Week 2011. Pretzel Crisps' "Social Sampling" Program. PretzelCrisps offers to deliver a free product sample, often with a follow-up that encourages recipients to share feedback and start conversations about the brand. Image credit: gi.